He had supposedly got the green light from Anna Wintour to hire Lohan, which Wintour denied. Bringing Lohan into the creative team was considered a mistake as the brand failed to rejuvenate its collection. Simultaneously, whilst still actively working on U-BOAT watches and Goyard, Moufarrige became president and chief executive officer at Emanuel Ungaro in 2006 where he stayed until 2009 presiding over the development of the declining momentum of the historic Italian label, hiring actress Lindsay Lohan as artistic advisor to the creative director Estrella Archs. Having previously spotted the potential larger size watches in Officine Panerai while at Richemont, in 2005 Moufarrige joined forces with Italo Fontana, the creator of the U-Boat. In 2003, he joined Goyard to modernize the centennial trunk brand. In 2003, he took over the management of fragrance company Charles Frederick Worth, and hired the creative director Giovanni Bedin to successfully create a line of lingerie to attract a younger cientele. In November 2002, he and Barthes sold their majority stake in the company to financier Alain Dumenil (owner of Francesco Smalto). In 2002, he founded France Luxury Group with François Barthes (EK Finances), which owned the labels Jean Louis Scherrer, Jacques Fath, Emmanuelle Khanh and Harel. He also spotted the talent of Phoebe Philo, then just 23 years old as McCartney’s first assistant, who subsequently succeeded McCartney as head designer at Chloé 5 years later. In 1997, he took over the management of Chloé (also part of the Richmont group) where he replaced Karl Lagerfeld with the then 24-year-old British designer Stella McCartney. He worked a similar scale transformation with Montblanc (also part of the Richmont group), focusing solely on the development of the Meisterstuck pen, pulling the brand's 300 or so other pen models to do so. In 1985, he became Chief Executive of the product divisions and turned the company over from tobacco and lighters to tailoring, leather and watches. In 1980, he became Alfred Dunhill's (part of the Richemont group) rep for Africa and the Middle East. Mounir Mouffarige studied law in Lebanon. He started his career in luxury fashion and lifestyle in 1988, after 3 years of training as a sales promotion rep at Rothmans International, He is also noted for spotting the future trend of larger sized watches in Panerai. Best known for shifting Alfred Dunhill from a smokers to a life style brand, reviving Montblanc 'making the pen a cult object of desire', hiring Stella McCartney at Chloé, and helping to turn the historic Goyard brand into a global commercial success. Mounir Moufarrige is a brand developer and creator. Please introduce links to this page from related articles try the Find link tool for suggestions. It does not store any personal data.This article is an orphan, as no other articles link to it. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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